Salespeople are
trained, not born.
Clario teaches your team to sell — first in the room with us, then every day with a coach that practises with them, scores them, and moves them up a ladder from 1 to 15.
CoachToday you are calling a logistics firm that already has a supplier. I am the operations manager. Go.
The coach plays the buyer, stops the rep mid-sentence, and scores the session. Every session moves the level.
Take the call yourself.
Five decisions on one hard call — a buyer who already has a supplier. The coach will stop you when you get it wrong, exactly as it does with a rep. At the end you get a level, and the sentence that cost you the deal.
The buyer: Dana, operations manager at a logistics firm. She already has a supplier.
DanaI have got about ten minutes. Go ahead.
A sales team gets trained for two days a year, and then is left alone with the hardest job in the company.
Training that ends when the trainer leaves is not training — it is a memory. Meanwhile nobody has the hours to listen back to the calls, so the strong seller stays strong, the struggling one stays struggling, and the manager guesses. Clario is the part that does not leave.
A workshop that starts it. A coach that keeps it going.
We come in and teach
A workshop, in the room, run by us. The Mindful Sales method, worked through on your own deals — not slides about somebody else's. Some teams take it once; some take four sessions a year.
Every rep gets a coach
After we leave, the coach stays. It talks with each rep, plays their buyer, stops them mid-sentence, asks how the call felt, and drills the thing they keep getting wrong. Daily, not quarterly.
The level moves
Every session is scored, and the score moves the rep along a ladder from 1 to 15. Leadership sees who is climbing, who has stalled, and what the whole floor keeps losing to.
The methodology is bigger than the AI.
Marketing changes every other day. Selling does not. What worked in 1700 works in 2026, because it was never about the channel — it was about attention. Mindful Sales is what we teach; the AI is how it keeps reaching your team after we have gone home.
Know where you are going
Nobody should walk into a call without a path. Most people walk in like it is an exam — and an exam is something you survive, not something you lead.
Ask, do not declare
The first move is always a question. A coach who only asks questions can coach anyone, in any market, without knowing them first. So can a seller.
Listen to the voice, not only the words
Pace, pauses, the moment they lean in. The signal is in how it was said. We train sellers to hear it — and the coach drills it until they do.
Notice your own state
Over-assertive is a state. So is losing your nerve at minute nine. You cannot correct what you cannot see, so the coach names it out loud, after every session.
A number that means something.
Everyone starts with one practice call and a level. From there it only moves by working — and a Clario level is a language a whole industry can hire in.
Learning the room
Talks more than listens. Presents before diagnosing. Closes by hoping.
Running the call
Holds a path, asks before pitching, hears the objection under the objection.
Leading the room
Reads the buyer's state and adjusts. The level a company hires for, and pays for.
Hire at a level, not at a CV.
Sellers who train on Clario carry their level with them. Companies hiring for a sales floor will be able to search for it — a rep at 11, a closer at 14 — and see the practice behind the number instead of a paragraph about being a people person.
The marketplace opens after the first cohorts have a level worth publishing.
What a sales floor has never been able to see.
Not a call count. Who is improving and who has stalled, what a new rep is actually made of in week two, and where the training is landing. Weekly, in one page, without anyone sitting through eleven hours of recordings.
Learning curve
Per rep, week over week — who is climbing and who flattened out.
The floor's weak spot
The objection your whole team keeps losing to, named.
Strengths found
What each seller is quietly good at, so you can staff to it.
Ready to promote
Who crossed into 11+, and the sessions that prove it.
Two people who sell for a living, and teach it.
Rafi Atias
Chief Executive OfficerA trained coach who has spent years running projects and the people inside them. Mindful Sales is his method — Clario is how it reaches a whole floor.
Yossef Zilberberg
Chief Technology OfficerFounder of Viral, a digital marketing agency. He sells for a living, he has built the teams that sell, and he builds the systems Clario runs on.
One practice call. One level. No card.
Run a single session with the coach and it will tell you where you stand and what is costing you deals. Keep the level. Bring your team when you are ready.
Built by Yossef Zilberberg and Rafi Atias. We read every one of these ourselves.